"Softs Fire near Bank", Tollesbury. Postcard.
Tollesbury to the Year 2000 has more details:
Soffe's Fire. Fire broke out at about 12.30 on Sunday morning at the West End Stores ...
In the occupation of Mr F. Soffe...

"Soffe's baker's shop at the top of North road went up in flames. It was replaced by Barclays Bank. On the right, behind the crowd of people is Probert's cycle and ironmongery shop.
[From Tollesbury Past, photo 31.]
Date: June 1910